With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

For two years, Sweeney answered life-or-death calls across Alabama and Tennessee, serving as the critical first point of contact for emergencies. Although she loved helping others, the demands of the ...

China's newest and longest subsea cable network has been energised in the South China Sea one month ahead of schedule, installers report. Fulan Offshore Engineering announced earlier this week that a ...

One of the most fiery rivalries in the South, college football, and — indeed — American sports, Alabama vs. Auburn is a game where the records coming in cease to matter. Dubbed the Iron Bowl, the ...

Update: Following the official debut of the new Carry and Super Carry in Japan, we have updated the story with new photos and more information about the technical specifications and local pricing.

After making a federal case out of a thrown sandwich, prosecutors failed to convince a jury at Washington, D.C., that a man known virally as “Sandwich Guy” assaulted a Border Patrol agent when he ...

Under a cloudless sky on a final weekend in August, over 40 people associated with the Georgia nonprofit MOST (Men Opposing Sex Trafficking) gathered to break their third Guinness World Records title ...

Think of the longest wave you’ve ever ridden. Now throw that memory in the trash, because it is absolutely meaningless compared to the absolutely mental eight-hour ride Austrian Maximilian Neuböck ...

Abstract: The accuracy of long-term wind power forecasting (WPF) is crucial for the efficient operation of grid systems. However, wind power generation is highly stochastic and intermittent due to the ...

It is less than 18 months since Britain’s Labour Party won a general election with one of the biggest parliamentary majorities in history. Such dominance, which inflicted on the Conservatives the ...