I am by no means a trained beautician. But, what I lack in formal training, I make up for in ample first-hand product ...

Essence's Lash Princess mascara has over 170,000 5-star reviews for dramatic length and volume without clumps, and tons of ...

Here's an honest review of the lash-lengthening Maybelline Lash Sensational Firework Mascara, which delivers a minimalist, "clean girl" vibe.

Here are the cheaper alternatives to Drunk Elephant, Tatcha, and Glossier that you've been looking for. View Entire Post › ...

The shade options are great too — you'll have your choice of pink *or* red colors for any makeup look. Promising review: ...

Applying makeup primer has become an everyday extension of my skincare routine —even on days when I'm not doing a full beat.

Learn the drugstore beauty brands best fit for your zodiac sign according to our guide from Maybelline, elf Cosmetics, and ...

As a beauty editor, there’s a revolving door of new makeup, skin care and other products to try, and come fall, I’m itching ...

WITH the strain of the summer holidays over and kids back in class, mums are finding time to focus on themselves again.

The best eyeliners — liquid, gel or pencil — will last for hours, deliver great color payoff and help with cat-eyes, smokey eyes and more. These are our picks.

Check out the best early Amazon October Prime Day beauty deals to save up to 55% on Crest whitestrips, SheGlam blush, Hot ...

The key to mastering this trend is choosing shades that complement your skin tone and work seamlessly together. Popular ...