L’Oréal’s sales rose 5.3% on a like-for-like basis in Q2. Double-digit growth in the makeup segment was attributed to new product launches, including Maybelline’s Sunkisser blush.

Here's an honest review of the lash-lengthening Maybelline Lash Sensational Firework Mascara, which delivers a minimalist, "clean girl" vibe.

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great ... from wedding makeup artists who only keep the most cryproof mascaras in their ...

Speaking of a makeup shopping spree, WWD Shop editors walked the virtual Walmart aisles and tried over 20 foundation formulas ...

In an interview, L’Oréal’s global chief digital and marketing officer shares insights into the company’s extensive influencer ...

In a new spot for Maybelline, the three stars rave about another beauty icon on the scene, telling stories about her in a 100-second, documentary-style film. Hadid describes her as “major,” Campbell ...

The best new makeup launches of 2024 offer something in every category to help you achieve that look. Whether you’re into all out glam or no makeup-makeup, these are the top new products for ...

Consider me your virtual beauty mentor as I walk you through a ... option that also works for combination skin, try the Maybelline Super Stay 24HR Skin Tint ($18). Pairing a skin tint with a ...

Maybelline may be the go-to for purse-friendly ... Boots stores for those with higher price points. Of course, the virtual beauty shelves have the widest choice. Our favourites to visit for ...

Her expertise lies in the realm of fashion and beauty, where she covers the best products that your wardrobe and makeup vanity need like the best lip oils, boyfriend jeans, workout sets ...

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Balancing all of your products on a crowded bathroom counter and trying to apply your favorite makeup products under harsh overhead lighting gets old after a while. However, picking up one of the ...