Speaking of a makeup shopping spree, WWD Shop editors walked the virtual Walmart aisles and tried over 20 foundation formulas ...

In an interview, L’Oréal’s global chief digital and marketing officer shares insights into the company’s extensive influencer ...

YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.

Consider me your virtual beauty mentor as I walk you through a ... option that also works for combination skin, try the Maybelline Super Stay 24HR Skin Tint ($18). Pairing a skin tint with a ...

Maybelline may be the go-to for purse-friendly ... Boots stores for those with higher price points. Of course, the virtual beauty shelves have the widest choice. Our favourites to visit for ...

Here's an honest review of the lash-lengthening Maybelline Lash Sensational Firework Mascara, which delivers a minimalist, "clean girl" vibe.

L’Oréal’s sales rose 5.3% on a like-for-like basis in Q2. Double-digit growth in the makeup segment was attributed to new product launches, including Maybelline’s Sunkisser blush.

A beauty products company allowing individuals to “virtually try on” its products online agreed to settle a potential class ...

In a new spot for Maybelline, the three stars rave about another beauty icon on the scene, telling stories about her in a 100-second, documentary-style film. Hadid describes her as “major,” Campbell ...

The best new makeup launches of 2024 offer something in every category to help you achieve that look. Whether you’re into all out glam or no makeup-makeup, these are the top new products for ...