LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...

The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

The Italian runner parted ways with his sponsor after a controversial ad that aired during the Paris 2024 Olympics ...

Bronny James, son of LeBron James, joined the LA Lakers as a rookie, securing a $7.9 million four-year contract. With ...

One shopper notes: "Man, I love these shoes! My order arrived early and the contents were in perfect condition. I will ...

22 years into his NBA tenure, LeBron James is still performing at the top of his game. James joined an exclusive list on ...

The “Viotech” colourway dazzles with its vivid Light Lemon Twist geometric patterns layered over a contrasting foundation of ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

So far, the Nike LeBron sneaker line has launched 22 signature models and countless other budget-friendly models. Best of all, there is no sign of James slowing down on the court or in the sneaker ...