Signals of brand authenticity are increasingly crucial to spurring shoppers to purchase products and services online. That's according to a recent report from Emplifi, which was based on data from ...

The role of mobile devices in the path to purchase has fundamentally changed ... think about how brand marketers can drive sales both online and offline, here are three mobile predictions that ...

online/social content ... data collection to supercharge the path to purchase. Data driven discovery & research – what does this look like? Consumer purchase intent isn’t only reflected ...

Young consumers increasingly see the act of researching and browsing for a purchase more compelling than the purchase itself, according to a new report from The Intelligence Group. The firm’s ...

as shoppers use mobile throughout their purchase path. Interestingly, the United Kingdom and Japan are ahead of the U.S. in terms of how they shop on their mobile devices. In the U.K., mobile ...