For years, PPC advertisers have considered Performance Max (and Smart Shopping before it) to be a black box, even a black hole. While its powerful automation drives convincing results, the lack of ...

The Department of Defense (DOD) identified test and evaluation modernization as a crucial part of its effort to get capabilities to warfighters faster. DOD organizations, including the Office of the ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

Student test scores in the U.S. are down from where they were a decade ago. The trend is one that education researchers accept but took most of the decade to identify. Prior to the COVID-19 pandemic, ...