California Gov. Gavin Newsom on Friday signed a bill that aims to reduce social media use among children, the latest state effort to regulate the medium over increasing concerns that heavy use is damaging to young people.

California Gov. Gavin Newsom will sign a law making it illegal for social media platforms to knowingly provide addictive feeds to children without parental consent

The law bans platforms from sending notifications without permission from parents to minors between 12 a.m. and 6 a.m., and between 8 a.m. and 3 p.m. on weekdays from September through May.

Senate Bill 976 could inspire legal action by social media companies, which argued the legislation 'unconstitutionally burdens' access to content.

Gov. Gavin Newsom signed the bill into law Friday that clamps down on addictive social media targeted at young people. The legislation limits how and when social media companies can reach out to minors through notifications or other addictive material without their parents’ consent.