Celebrity Cruises (part of the Royal Caribbean Group), a brand known for its high-end ocean voyages, is now planning to set sail on Europe’s rivers.

When Celebrity Xcel debuts in November, passengers will be introduced to a new way to explore their cruse destinations through The Bazaar. A first-of-its-kind concept, The Bazaar is designed to immerse passengers in the sights, sounds, flavors, and traditions of the places they visit, as well as the festivals made famous by those destinations.

Tired of the disconnect between life on board a cruise ship and the destination your ship is visiting? Celebrity Cruises aims to bridge that gap with a reimagined space on its newest cruise ship, Celebrity Xcel.

Royal Caribbean Group will launch Celebrity River Cruises in Europe in 2027, featuring 10 ships inspired by its Edge series.