Meta has been experiencing incredible growth outside of North America. Its margins have been improving and it has also continued to grow its user count. A possible breakup of the company, however, could adversely impact its growth potential.

Meta reported $47.52 billion in revenue for the second quarter of 2025, reflecting a 22% year-over-year increase. This growth remained consistent across both reported and constant currency metrics, reinforcing the platform’s global momentum. The rise in revenue coincided with a 9% increase in average ad pricing, indicating strong demand.

Meta’s heavy AI spending is boosting ad revenue — and the company is only getting more profitable in the process.