I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

Send news tips to: [email protected] Betrayal or inevitability? Meta is putting ads in WhatsApp. More than a decade ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

Meta Platforms said it’s introducing paid advertising to WhatsApp, in a move that could expand its revenue streams.

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...