MSNBC's new name, "MS NOW," was mocked on social media on Monday, and the branding change was compared to several failed ...

The network will rebrand as MS NOW as a result of its move from Comcast to Versant. As a result, MS NOW and other channels ...

One brand strategist, Oliver Errichiello, who has advised more than 200 companies, called the rebrand “a big failure.” He ...

Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied ...

MSNBC is being renamed after parent company Comcast spins the cable news channel off into a separate corporate entity later this year. The left-leaning channel will be known as MS NOW once it becomes ...

MSNBC will change its name later this year as part of Versant’s separation from NBCUniversal, according to CNBC. The ...

MSNBC will become MS NOW later this year, dropping NBC’s peacock logo as part of its corporate separation from NBC Universal.

Many people thought the new name sounded more like a discontinued form of software, a tragic disease or a channel devoted to ...

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

The cable news network will adopt the new name MS NOW ahead of its spinoff from NBCUniversal.

MSNBC was launched in 1996 as part of a joint venture between NBC News and Microsoft — hence the “MS” in MSNBC. The name ...

Changing its mind about keeping its name, the MSNBC news network said Monday it will become My Source News Opinion World, or ...