Marketers report changes in strategy, feelings of connectedness, and remote work expectations as a result of the pandemic. See the research.

Content - Two critical factors differentiate great content marketers from the rest—having a documented content marketing strategy, and following it very closely, according to the findings of the fifth ...

The need to constantly put yourself out there and engage on social media can be an introvert's nightmare. So, what can you do to have an impact while maintaining your equilibrium? An infographic ...

We've all named things in our lives: pets, children, weird snack concoctions... So naming your new product or company should be a breeze, right? Unfortunately, that's rarely the case. A good product ...

The average clickthrough rate (CTR) on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans. The report ...

Sales - Marketers often miss revenue opportunities hiding in plain sight in their customer base. Here's how to take advantage of them.

Discover how Google's AI Overview feature is reshaping SEO and the broader implications for marketing and advertising.

Marketing Strategy - Everybody uses the term "synergy", but what is it? In this tutorial we explain the idea and, more importantly, the dangers of focusing on synergy as part of your marketing ...

General Management - However efficient your organization's processes may be, you're almost certainly experiencing endless rounds of revisions in the development of creative—ads, graphics, emails, ...

Social Media - The social platform with the youngest global user base is Tumblr, followed by Instagram and Pinterest, according to a recent report by GlobalWebIndex.

Brand Management - Enablement. Enticement. Enrichment. Those three E's are the very foundation of brand admiration. And they are important for any brand in any industry. So how should they be fostered ...

The advent of advanced AI brings opportunities and threats alike to the public relations field. Learn 5 ways to prepare for the coming wave of misinformation.