Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches …

Build an effective keyword list Consider using negative keywords to prevent your ad from showing for terms that aren't relevant to your product or service. To add a negative keyword, use the …

Example If you sell frisbees, you can add "buy frisbee" as a keyword in your Google Ads campaign. When people type "buy frisbee" on Google search, your ad might appear on the …

Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads. A great keyword list can help improve the performance of your ads and …

Group similar keywords To show more relevant ads to potential customers, group your keywords and ads into ad groups based on your products, services, or other categories. If multiple …

In the “Select an ad group” window, search for your campaign by name or campaign ID, then choose the ad group where you want to add your keywords. Expand the “Keywords” section in …

As you use Keyword Planner to find new keyword ideas for your Search Network campaigns, you may only get a few relevant results. This article provides tips and best practices for finding new …

Upload an entire keyword plan. Download the template to include optional data like campaign, location, or ad group in addition to your keywords. Navigate to your saved plan in the list and …

Find new keywords with the Keyword Planner When building a Search Network campaign, get keyword ideas and estimate traffic for those keywords with the Keyword Planner. This tool will …

Understanding how keyword matching works for customer queries can help you reach more people interested in your business and eliminate the need for exhaustive keyword lists. Google …