Defining authenticity in product design | International ...
Now, more than ever, we are told that 'authenticity' is an added value that customers want. The objective of this study is to determine what kind of authenticity is relevant to design, and …
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Conceptualizing Consumer Need for Product Authenticity
Abstract This exploratory study investigates the perceived characteristics of product authenticity and the idiosyncrasies and propensities of consumers who express a need for such authenticity.
Consumer authenticity seeking: conceptualization, measurement ...
The concept of authenticity is gaining interest in research and managerial practice. While the focus has been on the supply side, investigating factors that make brands authentic, the …
Explaining the relationship between product authenticity and ...
The paper examines product authenticity's impact on consumers' willingness to pay. Product traceability plays a critical role in enhancing perceived authenticity. Awarded Best Paper at the …
What consumers mean when they say products are "authentic"
Consumers crave authenticity. Yet marketing itself is typically considered inherently inauthentic. Hence, firms must learn to understand, manage, and excel at rendering authenticity. The …
The Brand Authenticity Advantage: Be Real, Sell More, & Grow ...
Radical authenticity can turn a ho-hum brand into a thriving business. Get examples and practical strategies to build trust and stand out in today's market.