Wheaties is celebrating 100 years as the Breakfast of Champions™ with a limited-edition box series featuring some of the most iconic champions to grace our cover. Join the celebration with new …

Wheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States.

As our first ready-to-eat cereal, Wheaties debuted in 1921 as Washburn’s Whole Wheat Flakes. Since then, they’ve become an icon of sporting, thanks to their 100% whole grain flakes and B vitamins.

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Iconic cereal with 100 percent whole grain flakes. Also a good source of B vitamins and fiber. Helps keep you full throughout the morning. Wheaties is the original Breakfast of Champions, featuring …

Wheaties can be a part of a healthy diet, but it’s not a nutritional powerhouse. It offers some benefits, such as being a source of whole grains, fiber, and iron.

Wheaties is celebrating 100 years as the Breakfast of Champions™ with a limited-edition box series featuring some of the most iconic champions to grace our cover. Join the celebration with new …

May 21, 2025 · Recently featured in Marvel blockbuster The Thunderbolts*—and with the Thunderbolts featured on a tie-in box—Wheaties has been the go-to champion breakfast for 100 years and counting.

This article lists the athletes or teams depicted on Wheaties boxes, along with the year (s) of depiction and sport played. This list is not all-inclusive, and athletes may have been shown together with …

May 24, 2025 · Wheaties first introduced the concept of featuring athletes on its cereal box in 1934. This innovative marketing strategy proved to be a pivotal moment in sports marketing and cereal branding.