A hamster takes the wheel in this Volvo Trucks commercial #GoodAdsMatter A commercial that keeps you on the edge of your seat, ‘The Hamster Stunt’ follows a live stunt where a tiny hamster seemingly steers a massive Volvo truck up a rocky quarry road. The film demonstrates Volvo Trucks’ dynamic steering system, a feature designed to make heavy vehicles easier and more stable to control. The message is clear: if such small movements can guide a multi-ton vehicle, the system must be remarkably pre
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A hamster takes the wheel in this Volvo Trucks commercial #GoodA…
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History on Instagram: "2013: Volvo Trucks captured global attention with “The Hamster Stunt,” a viral live-test commercial filmed in a rugged quarry in northwestern Spain. The star of the ad was a 175-gram Syrian hamster named Charlie, who was tasked with steering a 15-ton Volvo FMX truck along a narrow, winding road with steep cliff drops. To make this possible, engineers attached a custom-made hamster wheel to the truck’s steering wheel. A professional stunt driver handled the pedals, but the
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