E.l.f. Beauty CEO Tarang Amin: Rhode acquisition came from 'mutual admiration'
6:24
E.l.f. Beauty CEO Tarang Amin: Rhode acquisition came from 'mutual admiration'
7 months ago
MSNCNBC
The beauty industry hates on Rhode because they’re jealous. While most beauty brands are busy copying trends or buying the same products from Korea, Rhode did the opposite. They doubled down on innovation, originality, and building products that actually feel different. And here’s the part no one talks about. That “$1B acquisition” from e.l.f. wasn’t fully paid upfront. It was $800M, with another $200M tied to performance over the next three years. Meaning Hailey Bieber and her team still have s
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The beauty industry hates on Rhode because they’re jealous. While most beauty brands are busy copying trends or buying the same products from Korea, Rhode did the opposite. They doubled down on innovation, originality, and building products that actually feel different. And here’s the part no one talks about. That “$1B acquisition” from e.l.f. wasn’t fully paid upfront. It was $800M, with another $200M tied to performance over the next three years. Meaning Hailey Bieber and her team still have s
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e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal
e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal
11 months ago
MSNBenzinga - Video
e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal
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e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal
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MSNBenzinga - Video
Hailey Bieber Becomes A Beauty Billionaire | Rhode Acquired For $1 Billion By e.l.f.
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e.l.f. Beauty Q4 Earnings: Revenue, EPS Beat, Company Will Acquire Hailey Bieber's Skincare Brand Rhode For Up To $1B
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Hailey Bieber Becomes A Beauty Billionaire | Rhode Acquired For $1 Billion By e.l.f.
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desertsun.com
e.l.f. Beauty Q4 Earnings: Revenue, EPS Beat, Company Will Acquire Hailey Bieber's Skincare Brand Rhode For Up To $1B
11 months ago
MSNBenzinga - Video
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IS IT THE MARKETING OR THE FORMULA 👀 RHODE SKIN DEEP DIVE @rhode @haileybieber is such a hot player in the game right now, since their acquisition by e.l.f. and debut in @sephora. A lot of people have been wondering and tagging us, are the products actually worth it? Do these formulas perform? Some of these I got in PR and others I purchased to do a deep evaluation so we can set out to answer just this in today’s deep dive for you all. As an active beauty product developer, of course I always l
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Entrepreneurship | Business | Startup Culture on Instagram: "Hailey Bieber knew her number long before buyers showed up. She decided early that Rhode wouldn’t be sold for less than $1 billion. Not as a negotiation move, but as a standard that shaped how she built the company from day one. In May 2025, e.l.f. Beauty met that number. The deal valued Rhode at $1B, with a mix of cash, stock, and performance-based earnouts. Hailey stayed on as Chief Creative Officer and Head of Innovation, keeping cr
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Leverage Money on Instagram: "In a recent GQ interview, Hailey Bieber revealed her firm stance on the value of her skincare brand Rhode, stating that she always intended to hold out for a billion-dollar deal before considering a sale. Her strategic vision and commitment to the brand’s worth paid off when e.l.f. Beauty acquired Rhode earlier this year in a landmark transaction valued at $1 billion. This achievement underscores Bieber’s entrepreneurial acumen, transforming Rhode—launched just thre
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