What Does VSCO Think About the ‘VSCO Girls’?
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NY TimesBecky Hughes
What Does VSCO Think About the ‘VSCO Girls’?
We spoke to the brands behind Gen Z’s highly aestheticized (and widely parodied) personal brand.
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VSCO Filters
__sutrumani__ on Instagram: "Appo ellam paranjapole 😌 . #cutekids #babylove #babymodel #babyphotography #babymemes #kidsfashion #malayalamquotes #malayalamsongs #malayalamtypography #malayalamstatus #kerala #malayalam #reelsinstagram #mallugram #keralagram #pretty #instagrammers #instalove #pink #makeup #igaddict #red #vsco #instagood #filters #beauty #fashion #me less #summer #funny"
0:05
__sutrumani__ on Instagram: "Appo ellam paranjapole 😌 . #cutekids #babylove #babymodel #babyphotography #babymemes #kidsfashion #malayalamquotes #malayalamsongs #malayalamtypography #malayalamstatus #kerala #malayalam #reelsinstagram #mallugram #keralagram #pretty #instagrammers #instalove #pink #makeup #igaddict #red #vsco #instagood #filters #beauty #fashion #me less #summer #funny"
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juicy on Instagram: "2016 wasn’t “better” it was just marketed better to your senses. Good marketing takes over your 5 senses, and 2016 did that perfectly: Sound: genre diversity everywhere — Bieber, Drake, Adele, Rihanna, Chainsmokers… it felt like there was a song for every version of you. Sight: VSCO filters, white borders, flat-lays, neon signs, festival golden hour, Kylie-lip-kit matte everything, Tumblr soft grunge, Snapchat filters. Feel: slime/ASMR, squishy phone cases, velvet chokers, b
1:11
juicy on Instagram: "2016 wasn’t “better” it was just marketed better to your senses. Good marketing takes over your 5 senses, and 2016 did that perfectly: Sound: genre diversity everywhere — Bieber, Drake, Adele, Rihanna, Chainsmokers… it felt like there was a song for every version of you. Sight: VSCO filters, white borders, flat-lays, neon signs, festival golden hour, Kylie-lip-kit matte everything, Tumblr soft grunge, Snapchat filters. Feel: slime/ASMR, squishy phone cases, velvet chokers, b
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