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Hailey Bieber has officially sold her skincare brand Rhode to e.l.f. Beauty in a landmark $1 billion deal, marking one of the biggest beauty acquisitions of the year. The deal includes $800 million in cash and stock upfront, plus $200 million in potential earnouts over three years. Hailey will stay on as Chief Creative Officer, driving innovation as Rhode expands globally. Calling e.l.f. a “like-minded disruptor,” Hailey thanked her team and fans, promising even bigger things ahead. e.l.f.’s CEO
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Rhode founder Hailey Bieber said reports of grainy textures in the company's Lip Treatment “broke my heart.” Watch more as she discusses her company’s $1 billion sale to E.l.f Beauty, the journey of becoming a mom and how she defines success. 🔗: https://on.wsj.com/4ofA5ml | The Wall Street Journal
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